SuSu is a story of two friends, both named Susan, with a vision for a women’s clothing and accessories boutique focused on offering a unique collection of carefully curated, stylish clothing and accessories from the UK and Europe to women of all ages.
Key to their vision was that the price point be comparable to high street fashion, rather than expensive designer labels usually found in boutiques. Another founding principle was a focus on outstanding customer experience.
SuSu was launched in 2004, bringing style to the vibrant village of Welwyn and beyond.
We have worked hard and are proud to have built up a reputation locally, nationally and abroad for offering stylish, unique and reasonably priced clothing and accessories.
Fast forward 16 years. The pandemic and first lockdown of 2020 gave ample time for the remaining founder Sue B. to think about the future. She decided the time was right for her to focus on other interests and aspects in her life, not least a growing brood of grandchildren, as well as more travel and her artwork.
Upon hearing of her decision, good friend, neighbour and long-time SuSu customer, Amy was dismayed at the thought of no longer being able to shop at her favourite boutique, so Sue proposed that Amy take on SuSu as her own project with the promise that she would stay on as a mentor and advisor.
And so SuSu moved into a new phase in September 2020.
Besides having Sue B. remain involved with the boutique in an advisor capacity for the buying and fashion shows, another essential was that the great team of SuSu stylists, Val, Marie and Sue W, remain with the boutique to ensure continuity of the excellent SuSu service and style our customers expect and love.
Amy is committed to SuSu remaining a vibrant and active part of the Welwyn community and brings her enthusiasm, energy and 18 years' experience as an entrepreneur to help ensure that SuSu is equipped to meet the opportunities and challenges of a post-pandemic, post-Brexit environment.
Read Sue B., Amy, Val, Marie and Sue W.'s individual profiles here.