About Us

SuSu brings the style to the vibrant village of Welwyn.  Nestling in amongst the independent gift shop and variety of eateries it has built up a reputation both locally and further afield for stylish and reasonably priced clothes and accessories for women of all ages. Unusually for most boutiques SUSU doesn’t sell designer clothing.  However the highly individual brands are carefully selected and the turnaround so quick you can feel safe in the knowledge that you won’t find the same clothes everywhere.


‘SB’ The Boss and all round style guru

Susan started the business ten years ago.  Her impressive fashion career spans over thirty years.  During that time she’s worked for Louis Feraud, been a leading Style Consultant with Armani and developed the Personal Shopping & Fashion Advisory service nationally across the John Lewis Partnership. But perhaps what she’s most renowned for is her ‘column and curve’ body shape philosophy.  Susan firmly believes that looking good is all about wearing the right clothes to suit your individual body shape.

Likes simple elegance, bluebell filled woods, dappled sunlight, old films, painting in watercolour, red wine, Ibiza

Dislikes violence, poor timekeeping, getting petrol, washing up the grill pan, sloppiness, doing housework, technology

The other members of the small and friendly SUSU team are Val, Marie, Sue, Celia, Pam and Karen. All share Susan’s body shape ethos and approach to customer service. The girls like nothing more than helping put together an outfit but equally know when someone would rather be left alone to browse or maybe just need a second opinion. Val and Marie have both worked for major high street retailers. They have been with the business since it opened and now count a lot of the regular customers as friends. Both love fashion and never find unpacking a delivery a chore!


The social media babe who creates our stunning windows and shop displays

Likes Early morning beach walks in Cornwall, running, log fires, Christmas, treading in fresh snow, 1950’s fashion, photography, trees, wine

Dislikes Bad manners, wasting time, selfishness, being cold, marmite


The rock chick who keeps the suppliers on their toes and the stock system up to date

Likes Walking her dog Harry, cycling, going to the theatre, sunshine, wine tasting, working on her allotment, reading and being with her family

Dislikes Injustice, reality TV, spiders, seafood


The glamorous Saturday girl

Sue helps out on a Saturday. She’s a talented seamstress and has recently discovered a late career in modelling.

Likes White flowers, champagne, elegant simplicity/opulent glamour, everything Italian, her sewing machine, dance classes, laughing her socks off

Dislikes Cocktails, deep fried food, ‘country’ clothing, losing things, people who don’t walk in a straight line in Oxford Street, waste, over-designed silly domestic appliances


After spending many years in Human Resources, mostly in the pharmaceutical industry, Celia has joined the team working two days per week.

Likes Theatre, cats, reading (anything), friendship, the macabre

Dislikes Eggs, selfish people, feet, mosquitos


Our newest member of staff

Pam has worked for many years in film production and fell into fashion later in life.

Likes Spending time with her grandson, going to the cinema or theatre, music concerts and art exhibitions. Her sculpture class. Singing in a choir and great food, especially Italian

Dislikes Injustice, rudeness, untidiness and reality tv


The office goddess who does the stuff that Sue isn’t good at

Karen completes the team. She previously worked in PR and provides all the back office support needed for the day to day running of the business.

Likes Long walks to a pub destination, sunlight through trees, friendly robins, gardening, city breaks, her Kindle, interior design, winter fashion, Pilates, her son’s mellow house music

Dislikes When the computer goes wrong, bad manners, drizzly grey days, oysters

The SUSU team look forward to welcoming you.

The SuSu Girls Signature